CF Copywriting

We need a home page written.

Website copy is sold by the page, with a bundle price when you need several. Find your job below.

Pick the job closest to yours

Pick a job above and the pages it covers fill in on the map.

  • Home
    • About
    • Service page
    • Service page
    • Service page

Up to 6 more pages

  • Landing or sales pageSits outside your menu

Every package ends with a meta title and description for each page. More than twelve pages, or a page type not listed? Ask for a quote.

$499

USD

Service or About page

up to 700 wordsabout 5 business daystwo revision rounds

One page, written to fit your offer and your customers’ questions. Use it for a service, an About page, or any inside page.

Each extra page gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • 1 page up to 700 words + meta
  • A meta title and description
  • Two revision rounds
  • Delivered as a document, ready to paste
  • Wireframes or design
  • Extra sections beyond the cap
  • Other pages

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

Each extra page has its own brief and its own date. Over the cap? Ask for a quote →

$999

USD

Home page

up to 1,000 wordsabout 7 business daystwo revision rounds

The page people land on first. We write the sections in order, the headlines, and the calls to action.

Each extra page gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • 1 page up to 1,000 words + outline, meta, CTAs
  • A section outline so your designer knows what goes where
  • Meta title and description
  • Two revision rounds
  • Design or layout
  • Other pages

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

A second home page is for another brand or location. It gets its own brief and its own date. Over the cap? Ask for a quote →

$1,399

USD

Landing or sales page

up to 1,500 wordsabout 8 business daystwo revision rounds

One page for one offer, with the headline options and the answers your buyer needs before clicking.

Each extra page gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • 1 page up to 1,500 words, 3 headline options, CTA copy, FAQ block
  • Three headline options
  • Button and CTA copy
  • An FAQ block
  • Two revision rounds
  • A/B test variants
  • Design
  • Follow-up emails (see Email copy)

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

Each extra landing page is a separate offer with its own brief. Over the cap? Ask for a quote →

Written together: $1,999 vs $2,496 one by one

$1,999

USD

Starter site, 4 pages

up to 2,800 wordsabout 12 business daystwo revision rounds

Home, About and two service pages, written together so they sound like one company. Cheaper than buying them one at a time.

Each extra site gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • Home + About + 2 service pages up to 2,800 words, meta, voice note
  • Meta titles and descriptions
  • A short voice note you can reuse
  • Two revision rounds
  • More pages
  • Design
  • A blog

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

Another site is another 4-page set. Useful for a second brand. Over the cap? Ask for a quote →

Written together: $4,999 vs $6,488 one by one

$4,999

USD

Full site, up to 12 pages

up to 8,000 wordsabout 20 business daystwo revision rounds

The whole website, planned and written in one go, with the messaging worked out before the first page.

Each extra site gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • Up to 12 pages, up to 8,000 words, meta, messaging summary, page map
  • Meta titles and descriptions
  • A messaging summary
  • A page map showing what goes where
  • Two revision rounds
  • Design
  • Blog posts
  • Ecommerce product copy

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

Another 12-page set is another site. Over the cap? Ask for a quote →

Prices are in USD. If any sales tax applies to your order, it will be shown before you pay. Over the cap? Ask for a quote →

What a rewrite looks like

Before and after for a made-up Atlanta HVAC company. Same facts, same price, different sentences. The after version is the standard we write to for a home page.

Sample, not client work Written by us for a made-up business.

Before

Welcome to Peachtree Air Co., your number one choice for all your heating and cooling needs. We are a full-service, family-owned company committed to providing top-quality service with unmatched customer satisfaction. Our experienced, licensed professionals are dedicated to delivering reliable, affordable solutions for residential and commercial customers throughout the Atlanta area. Whether you need repair, maintenance or installation, we have the expertise to get the job done right the first time. We pride ourselves on exceptional workmanship and a commitment to excellence in everything we do. At Peachtree Air Co., our customers come first. Contact us today to learn more about how we can help you stay comfortable all year long. Call now for a free estimate and experience the Peachtree Air difference.

After: hero

Your AC quit. Call a person.

Peachtree Air Co. repairs and replaces home heating and cooling in Atlanta. Call the shop and someone picks up, seven days a week.

Call (404) 555-0142Book a visit

Repair or replace?

Most Atlanta houses have a system that was sized for a different house. Finish the attic, add a sunroom, swap the windows, and the unit your builder put in is working twice as hard for half the result.

So we start with a walk-through. We check the ductwork, the filter, the thermostat and the outdoor unit, then tell you what’s wrong, in order of how much it matters. Sometimes it’s a $90 part. Sometimes it’s time for a new system, and we’ll show you why before we quote one.

You get the price in writing before we touch anything.

Read the full sample

The bundles, with the arithmetic

  • Starter site.

    Home, About and two service pages bought one at a time come to $2,496. The starter site is $1,999, so you save $497.

  • Full site.

    A home page plus eleven $499 pages comes to $6,488. The full site is $4,999, a saving of $1,489.

  • The trade-off.

    The bundles hold fewer total words than the same pages bought separately: 3,100 words against the starter site’s cap, 8,700 against the full site’s. If your pages run long, buy them separately or ask for a quote.

What to have ready

You’ll send these after you pay, through the brief form. Getting them together beforehand saves days. The clock starts when the brief is complete.

  • What you sell, who buys it, and what it costs (a range is fine).
  • Your current site or page links, or whatever draft you have.
  • Two or three sites whose voice you like. We mean the writing, not the look.
  • The questions customers ask before they buy.
  • Facts we can use and you can stand behind: services, areas, credentials you hold, hours.
  • The one thing you want a visitor to do on each page.
  • For the starter and full site: the list of pages, with a line on each.

What a page package leaves out

  • Design and layout.
  • Uploading to your site.
  • Photos and graphics.
  • Blog posts and product descriptions.
  • Extra pages.
  • Anything your template needs that the package doesn’t name, we’ll quote before we write it.

Questions about website copy

Do you build or upload the pages?
No. We hand over the copy as a document, ready to paste, and your designer, developer or site builder takes it from there. The home page package includes an outline, so they know what goes where.
Can you write in our voice?
We can write toward it. Send us what you’ve got: old pages, emails, a founder’s rambling voice memo. Three examples of writing you like helps more than any adjective. If you need the voice pinned down for good, see the brand voice guide.
Why does the starter site hold fewer words than the same pages bought separately?
Because that’s how the price comes down. The pages bought one at a time hold 3,100 words between them. The starter site holds fewer, and costs $497 less. If your pages run long, buy them separately.
What if the page I need isn’t on the list?
Ask. A pricing page counts as a service page. A product page, a long guide or a page with unusual structure might not. Ask for a quote and we’ll tell you what it costs before we begin.

I’m ordering:

Each item has its own date.

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