CF Copywriting

Peachtree Air Co.: home page, before and after

Sample, not client work Written by us for a made-up business.

Before

Welcome to Peachtree Air Co., your number one choice for all your heating and cooling needs. We are a full-service, family-owned company committed to providing top-quality service with unmatched customer satisfaction. Our experienced, licensed professionals are dedicated to delivering reliable, affordable solutions for residential and commercial customers throughout the Atlanta area. Whether you need repair, maintenance or installation, we have the expertise to get the job done right the first time. We pride ourselves on exceptional workmanship and a commitment to excellence in everything we do. At Peachtree Air Co., our customers come first. Contact us today to learn more about how we can help you stay comfortable all year long. Call now for a free estimate and experience the Peachtree Air difference.

After: hero

Your AC quit. Call a person.

Peachtree Air Co. repairs and replaces home heating and cooling in Atlanta. Call the shop and someone picks up, seven days a week.

Call (404) 555-0142Book a visit

Repair or replace?

Most Atlanta houses have a system that was sized for a different house. Finish the attic, add a sunroom, swap the windows, and the unit your builder put in is working twice as hard for half the result.

So we start with a walk-through. We check the ductwork, the filter, the thermostat and the outdoor unit, then tell you what’s wrong, in order of how much it matters. Sometimes it’s a $90 part. Sometimes it’s time for a new system, and we’ll show you why before we quote one.

You get the price in writing before we touch anything.

We wrote this to show style and structure. It isn’t for a real client and shows no real results.

The brief this answers

An Atlanta heating and cooling company has a home page that sounds like every other one. Make a stranger with a dead AC want to call.

How this was made

We assumed the owner told us what the company really does: sizing, ductwork, a walk-through, a written price. The rewrite drops the claims anyone could make (top-quality, excellence) and keeps the things only an HVAC shop would say. The headline sounds like what a customer says out loud on day one of a heat wave. The phone number is fictional.

Buy this kind of job

What you’d get is set by the package, not by this sample. The caps and the days are on the card.

$999

USD

Home page

up to 1,000 wordsabout 7 business daystwo revision rounds

The page people land on first. We write the sections in order, the headlines, and the calls to action.

Each extra page gets its own brief and its own date.

What’s included and what isn’t
IncludedNot included
  • 1 page up to 1,000 words + outline, meta, CTAs
  • A section outline so your designer knows what goes where
  • Meta title and description
  • Two revision rounds
  • Design or layout
  • Other pages

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

A second home page is for another brand or location. It gets its own brief and its own date. Over the cap? Ask for a quote →

Other samples

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