Slow Pour: four ad variants

Sample, not client work Written by us for a made-up business.

#	Angle	Headline	Chars	Description	Chars
1	The process	Cold brew, steeped 18 hours	27 of 30 characters	Coffee that shows up before you run out. Skip or pause any week.	64 of 90 characters
2	The fridge	Your fridge, minus the grind	28 of 30 characters	Slow Pour ships concentrate to your door every two weeks. Pause when you’re stocked.	84 of 90 characters
3	The first bag	First bag $12 with code POUR	28 of 30 characters	Smooth cold brew from small roasters. Cancel anytime in two clicks.	67 of 90 characters
4	The problem	No more watery iced coffee	26 of 30 characters	Brewed strong so ice doesn’t ruin it. Pour over ice, add milk, done.	68 of 90 characters

Headline limit 30, longest here 28. Description limit 90, longest here 84.

We wrote this to show style and structure. It isn’t for a real client and shows no real results.

The brief this answers

A cold-brew subscription runs search and social ads and keeps writing the same line three ways. Give them a campaign set with room to test. Here are four of twelve variants, each inside the limits: headlines 30 characters or fewer, descriptions 90 or fewer.

How this was made

The set is built from four angles: the process, the convenience, the offer and the annoyance. Each headline stands alone, because search ads rotate them. The full 12-variant set also includes Meta primary text, which isn’t shown here. Slow Pour, the offer and the code are made up.

Buy this kind of job

What you’d get is set by the package, not by this sample. The caps and the days are on the card.

$299

USD

Ad copy set, 12 variants

12 variantsabout 4 business daystwo revision rounds

Twelve versions of the copy for one campaign, counted to the character, so you can test without writing a thing.

Each extra campaign gets its own brief and its own date.

What’s included and what isn’t

Included	Not included
12 variants for one campaign (headlines up to 30 chars, descriptions up to 90, Meta primary text) Two revision rounds	Images or creative Account setup Media buying Results

Standing exclusions apply to every package. Design and layout, publishing, images, keyword research tools (unless stated), fact-checking, legal, medical or financial claim review, and any promise about results.

Each extra campaign is a new set. Over the cap? Ask for a quote →

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