Kiln & Clay: welcome email, 1 of 4

Hi {first_name},

Thanks for signing up. Quick introduction.

Kiln & Clay is a small pottery in a converted garage. Mara throws, glazes and fires everything herself, and every mug, bowl and planter goes through the same eleven steps before it gets a box and a handful of tissue paper. Nothing comes out of a factory. That’s why we usually have only a few dozen of any one piece.

It’s also why two mugs from the same batch never match. The glaze pools in a different place, a thumbprint lands somewhere new. We think that’s the point. If you wanted identical, there’s a shop for that.

Here’s what’s coming over the next week, so nothing surprises you:

Thursday:

how we glaze, and why the colors change in the kiln.

Sunday:

how to look after your pieces so they last.

Tuesday:

a thank-you, with a discount code you can actually use.

Until then, here’s what just came out of the kiln.

See this week’s pieces

One practical thing. If anything ever arrives chipped or cracked, reply to this email with a photo. A real person reads it, and we’ll sort it out.

Mara
Kiln & Clay

P.S. Reply and tell us what you drink your coffee out of right now. We read every answer.